The Shop introduced their first Men’s Grooming Line: A Collection of Skin & Hair Care Essentials. The tagline, and ultimately the creative Northstar was "‘Be the face.” Our creative campaign was built around the idea of inspiring, empowering & tooling the next generation with tools to ‘be the face’ when their moment arrives.
From product-design to campaign spots to pop-up events to strategic marketing, our internal team worked directly with our manufacturing partner Parlux to create a product and story that connected with the intended consumer.
My Role Senior Writer, Creative Development & Campaign Strategy
Creative Direction: Daniel Kreuger.
Art Direction: Shane Smith, Lauren Bruno.
Product Design Leads: Alex Medina, Cody Moore, Ricardo Viramontes
Photographer, Joelle Grace
