The first-ever Nike collaboration with The Shop. We crafted and designed the a pair of sneakers, inspired by the energy of Black barbershops and haircuts, that recreate that fresh-cut feeling. Through photography, social storytelling and more we created a launch that culminated with LeBron premiering them in the 2024 NBA Playoffs.
My Role: Writer, Campaign Strategy & Creative Ideation
Design Leads Alex Medina, Cody Moore
Creative Team Daniel Krueger & Lauren Bruno
