The Shop Presents: House Calls. The first series & extension the award-winning series “The Shop.” Inspired by the on-call evolution of barbering, we crafted a docu-style interview show that showcases guest talent in the spaces they feel most comfortable — hence the show's tagline "we'll come to you."
In partnership with Cash App the first episode features Hit-Boy, the renowned west-coast producer best known for producing anthems for legendary artists like Beyonce, Kanye West, Jay-Z, Drake & many more. In this episode, viewers get to see Hit at his home, in his element and learn about his catalog, future ambitions and family-first mindset. Our launch campaign was robust, from creative teasers to magazine-inspired write-ups to editorial photography.
My Role: Co-Creator, Lead Writer
Producer: Gynai Kristol Art Direction: Lauren Bruno Design Lead: Cody Moore DP: Jeremey Belack Photographer: Kayla James
Co-Created & Directed By Daniel Krueger
Episode 1: Hit-Boy
THE TEASERS
THE EDITORIAL
Hit-Boy reveals his next creative endeavor — film.
EPISODE 2: Kike Hernandez
My Role: Co-Creator, Lead Writer
Producer: Gynai Kristol Art Direction: Lauren Bruno Design Lead: Cody Moore DP: Jeremey Belack Photographer: Maiwen Raoult
Co-Created & Directed By Daniel Krueger
